tYPOGRAPHHER TYPE FESTIVAL

Typographic Motion 2023

This motion piece is for a fictional Type Festival that highlights women and the obstacles they face. The main visual concept shows women emerging from obscurity and how they are often overlooked. Throughout the piece, I used blurs, textures, and motion effects like push and pull, along with subtle movements to create a hazy atmosphere symbolizing how women are frequently hidden or dismissed. I aimed to move away from stereotypical colors associated with women and chose a darker and more unexpected color palette.

Process