The goal of this project is to inform children that many others are struggling with feelings and emotions, and that support and help are available. The campaign utilizes bright colors inspired by candy and playful typography that references stickers, appealing to children and making it feel friendly and inviting.

As a kid, I loved stickers, like many do, so I wanted to create typographic stickers with positive messages, such as “Be kind to your mind” and “You are not alone.” The stickers bring awareness that kids, like adults, suffer from mental illnesses and tell kids that they aren't the only ones going through these emotions and that they shouldn't be hard on themselves as well.

The overall sentiment of the campaign is positive, particularly about the topic of mental health.